TEDx is a global program that is brought to life by thousands of individuals all over the world – which calls for some ground rules. Here, you’ll find the complete set of rules for organizing a TEDx event, from start to finish. The rules are non-negotiable and mandatory for all TEDx event organizers. Because it’s both our job and yours to maintain the integrity of the TEDx vision.
The rules are here to make your lives easier. The better you know the TEDx rules, the fewer annoyances you’ll deal with later on. Our first rule? Don’t begin organizing an event until after your application for a license has been approved (or your license is renewed) by TED.
You agree to abide by the TEDx rules when you apply for your TEDx license and agree to our License Agreement. It’s a good idea to review the rules yearly, or every time you are approved to host a new event. If you have any questions about the rules, please feel free to email us directly at email@example.com.
Spirit/purpose: Your event must maintain the spirit of TED itself: multidisciplinary, focused on the power of ideas to change attitudes, lives and ultimately, the world. TEDx events are not agenda or single-topic driven.
Length: Your event may not exceed one day in length.
Location: TED allocates one location-based license series per applicant; you must live in the city for which you are applying for a license. Your TEDx event must happen in the city for which you received the license. TEDx events do not travel — a TEDx license is valid for one city, and for one event.
Funds: TEDx is a volunteer endeavor. You may not use your event to make money. You may not use your event to raise funds for charities or other organizations.
Admission: Based on approval from TED, you can charge at attendance fee for a TEDx event featuring live speakers. Tickets must always be less than $100 USD and should go towards event and operating costs. In order to charge an admission fee, you must first submit your proposed ticket price for approval from TED.
Attendance: Up to 100 individuals may attend your event. Only individuals who have attended an official TED conference in person may organize an event with more than 100 attendees. I.e., the primary license holder — the individual whose name is on the application form — must have attended a TED conference. Having attended one or multiple TEDx events does not qualify you to host an event for more than 100 guests.
Naming: TEDx events are named after locations, such as cities, neighborhoods, streets etc, and aim to serve that named community. Event names must comply with the guidelines laid out in Naming your event.
Co-events: TEDx events are stand-alone events — they may not be combined with or integrated into any pre-existing conference or event.
Co-branding: We do not allow co-branding – either connecting the TEDx logo/identity/name to the name of another organization, non-profit, corporation or other, or presenting your TEDx event as being organized by such entities.
Branding + positioning 品牌+定位
TEDx logo: Your TEDx logo should adhere to the TEDx logo style guidelines and should be used to represent your event at all times.
TEDx naming reference: You should refer to your event as TEDx(EventName), and not just TEDx. Your event name should be written as TEDx(EventName), with “TED” capitalized, “x” lowercase, and attached as one word to your location-based name.
TED logo: Never use the TED logo in any communications or branding.
TED and TEDx: Never say “TED is coming to (my city)…” Make clear in all communications that you are a TEDx event, an independently organized TED-like event, and are not TED. Make clear that you are a TEDx(EventName) organizer, and not an employee of TED.
Name abbreviation / variation: Name abbreviations and variations are not allowed. You must always refer to your event with the name you were approved for. E.g., if you are licensed for “TEDxPhoenix,” you may not refer to your event as “TEDxPHX” or any other variation. You must refer to it as “TEDxPhoenix” in all copy, messaging, logos, etc.
License holder: TED considers the primary license holder the primary organizer of a TEDx event. If this is found to not be the case, TED reserves the right to revoke or not renew a license.
License term: Your TEDx license is valid for one year from its date of approval, or until the conclusion of your event — whichever comes first. You must re-apply for each subsequent event.
License transfers: TEDx licenses are non-transferable — you cannot transfer your TEDx license to another individual. If you want to relinquish your license to allow another organizer to have it, you’ll need to notify us first. The new licensee will need to fill out his or her own application.
License renewal/relinquishment: If you decide not to renew your TEDx license after your TEDx event, or TED does not renew your license, you must transfer ownership of your TEDx domain name and other social properties to another TEDx licensee. TED cannot be held liable for expenses incurred during the purchase, transfer or re-sale of TEDx-related domain names or other.
Format: Modeled after the TED format, TEDx events are a suite of short, carefully prepared talks, demonstrations and performances on a wide range of subjects to foster learning, inspiration and wonder — and to provoke conversations that matter. The typical presentation should be an up to 18-minute talk by a single presenter. No talk should exceed 18 minutes. No panels, break-out sessions or workshops as part of general or mainstage programming. You may not pay your speakers to present.
Multi topical and multidisciplinary: TEDx event themes should be multidisciplinary and broad. TEDx events must feature a diversity of speakers from across several disciplines that address a variety of topics. These topics should not fall under a single subject.
Introduction video: A short, official video introduction must be played at the beginning of your event. Playing this video is not optional; the purpose of the video is to make sure that your audience understands what TEDx is, and the difference between it and TED.
TED Talks: A minimum of two official, pre-recorded TED Talks must be shown at events which are less than half a day in length. For longer events, 25% of the total number of talks must be official, pre-recorded TED Talks from the TED.com/talks library. Talks from the TEDxTalks site do not apply.
Recording content: You must record all original stage content (live talks, performances, etc.) on video. After your event, you must make this video accessible to TED and the public via the TEDx YouTube channel. Talks from Internal TEDx events
Selection: TEDx Organizers are responsible for procuring and handling their own speakers. TED staff do not help identify or secure speakers.
Event organizers: Organizers cannot be speakers at events that they contribute to organizing.
Payment: TEDx events may never pay speakers.
Sponsorship: Sponsors of your event cannot be speakers. Speakers at your event cannot sponsor any part of your event, in-kind or otherwise.
Sponsors: Sponsors have no editorial control or veto power over your speakers. Sponsors may never present from the stage.
Duration: No talk can exceed 18 minutes in length.
Presentations: Every talk’s content must be in compliance with copyright law. Speakers must inform you beforehand of any third-party material that will be used in their presentations and seek written permissions to copyrighted materials when applicable. TED cannot assist with this process or act as a consultant on individual cases.
Speaker waiver: All of your speakers, performers and other stage presenters must sign this permission release form, giving TED and others the right to edit and distribute video of their presentation. Please keep for your records, and send to TED only upon request.
TEDx YouTube: TEDx event teams must upload videos of every talk from their event to the TEDx YouTube channel (and only the TEDxTalks YouTube channel) unless the content is in violation of our content rules. If an organizer chooses to withhold a talk, they are fully responsible for informing TED staff and then for communicating the reasoning of their actions to the speakers.
TEDx YouTube：TEDx活动团队必须上传活动中的每一个演讲视频到TEDxTalks YouTube 频道（而且仅限TEDxTalks YouTube 频道），除非内容违背我们的内容规则。如果组织者选择保留某一演讲，他们必须全权负责告知TED工作人员，并与讲者沟通如此做的原因。
Content: If talks violate the guidelines below, we reserve the right to insist on their removal from TEDx branded distribution outlets, and license renewal is unlikely.
No commercial agenda. Speakers should not promote their own products, books, or businesses or those of a company which employs them. The only exception is where they have specifically been invited to give a powerful product demo, or to describe the ideas in their book, and here the focus should still be on the technology and/or the ideas.
Avoid pseudoscience. TED and TEDx are platforms for showcasing and explaining genuine advances in science, and it’s important we retain the respect of the scientific community. Speakers should avoid the misuse of scientific language to make unsubstantiated claims.
No talks with an inflammatory political or religious agenda, nor for polarizing “us vs them” language. We seek to build consensus and provide outside-the-box thinking, not to revisit familiar, unresolvable disputes on these topics.
Speaker products: Speakers’ books can be part of the selection at a TEDx event bookstore, but they cannot sell books or other items individually.
Book signings: Speakers at TEDx events can sign their books, but only as part of a larger book sale, and bookstore presence.
Sponsors + funding 赞助商+筹资
Funding: TEDx is a volunteer endeavor. You may not use your event to make money. You may not use your event to raise funds for charities or other organizations. All funds raised must go back into the organizing of the TEDx event.
Unacceptable sponsors: Under no conditions will TED allow companies or organizations who deal in the following to sponsor TEDx events:
Approval: As a TEDx organizer you may approach any sponsor, with the exception of sponsors on TED’s list of Unacceptable Sponsors. Sponsors that do not fall under our list of Unacceptable Sponsors or who are not on the TED Sponsor List are automatically approved. For sponsors on the TED Sponsor List, you must first receive approval from the TED team by submitting them to the TEDx Sponsor Approval Form. The TED Sponsor List: The TED Sponsor List is a list of sponsors who are actively engaged in TED partnership activities around the world. Before initiating contact with the TED Sponsor List (including introductions, gauging interest, etc), you must fill out the TEDx Sponsorship Approval Form. By filling out this form you will help us understand which of the TED Sponsor List you would like to approach, and the level of activation – how you would like them involved in your TEDx event. Once the TED team has provided email approval of your request, you may then reach out. You’re welcome to submit to the TEDx Sponsor Approval Form for approval at any time. Please use the same form each time you need to submit a new potential TED Sponsor. When a TED Sponsor is approved for your event, it is approved for that one specific event only. You will need to reach out and reapply for sponsor approval for all subsequent TEDx events. Check the TED Sponsor List regularly, as it is subject to changes and updated.
Contribution: There are limits on cash amounts that sponsors can contribute:
For events with less than 100 attendees, total sponsorship funding may not exceed $10,000 (in cash), this amount excludes direct cost of venue. For events with 100 attendees or less, try to reach out to as many sponsors as possible who can offer in-kind support.
For events with more than 100 attendees, sponsorship funding may not exceed $20,000 (in cash) per sponsor. If your budget necessitates funding above this amount, you will need to get approval from TED.
Editorial control: Sponsors have no editorial control or veto power over your program.
The stage: Sponsors may not present from the stage. No one can pay to be included in the program. Sponsor logos cannot be displayed on a TEDx stage.
Bookstore partnerships: Partnerships with bookstores should be in-kind — all revenues from book sales should go to the bookstore. In exchange, the bookstore will provide staffing and shipping (if applicable) of the books. If the bookstore provides customized items such as t-shirts or mugs for sale at the event, Organizers can set-up a revenue share deal. Bookstores would be allowed to give out coupons in the gift bags.
Payment: Wherever possible, please have sponsors pay vendors directly.
Social media: Do not endorse your sponsors via your event’s social media properties. You are not allowed to promote your sponsors on Twitter, Facebook or any other social media properties.
社交媒体：不要在活动的社交媒体内容中支持你的赞助商。不允许在Twitter, Facebook 或其它社交媒体内容中推广你的赞助商。
Sponsorship summary: There is a section in the TEDx Organizer Close Out Form where you can submit a summary of your event sponsorship. Sponsors must be submitted in order for your event to be considered for renewal.
Products and giveaways: Branded products may be given away. TEDx-branded products may only be sold at your event — not pre/post or online. Profits from these items must go back to support your event. The TEDx logo/brand may not be licensed for commercial purposes.
Crowdfunding: TEDx events cannot use crowdfunding platforms — such as IndieGoGo, Kickstarter, or other local platforms — to raise money for any aspect of a TEDx event.
众筹：TEDx活动不能使用众包筹资平台——例如IndieGoGo, Kickstarter 或其它本土平台——以筹集资金用于TEDx活动的任何方面。
Sponsor logos on your videos: Sponsor logos may only be shown on one slide at the beginning and end of each video. This slide must be 3 seconds long at maximum and adhere to our official sponsorship slide template. There may only be a single slide in your video to feature all of your sponsor logos. Sponsor logos may not appear anywhere else in the video. If you have multiple sponsors you must feature all of your sponsor logos on the one slide. Never superimpose your event logo or a sponsor logo over the speaker’s talk or slides. Never feature rolling credits. Slides related to sponsors must appear in the following sequence:
- General event intro graphics (optional) 综合的活动介绍图片(可选)
- Your TEDx event logo (Required) 你的TEDx活动徽标(必选)
- Sponsor pre-roll card (cannot exceed 3 seconds) 赞助商片头卡片(不能超过3秒)
- Talk (Required) 演讲(必选)
- Sponsor pre-roll card (cannot exceed 3 seconds) 赞助商片尾卡片(不能超过3秒)
- Post-roll card (optional) 片尾卡片(可选)
The pre- and post-roll sponsor logo slides you display in your videos should use the layout of these templates (versions for 4:3 and 16:9 provided). If you are unable to edit these image files, recreate the layout in your image/slide editor of choice. If you are featuring multiple sponsor logos, send a still image of your slide to firstname.lastname@example.org for approval. Sponsor logos must appear smaller than your TEDx event’s logo.